Dale Feed Store

High-Quality Products for Livestock & Pets

Superior Ag’s nutrition division opened the Superior Ag Feed Store, a rural lifestyle retail store supplying nutrition and care products to companion animal and livestock owners. 

The Superior Ag Feed Store offers many of the most popular livestock formulations from our own mill, as well as branded products such as Hubbard, Sullivan Show Supply, Weaver Leather Livestock, Tribute, Sportmix, Lindner, Show-Rite, Pro-Pac, Wholesomes and Purina.
Feed Store
Feed Store Location & Team
Feed Store

Dale Feed Store

21915 North County Road 400 East
Dale, IN  47523

812-482-6445  option 2

Hours of Operation

Monday - Friday 
7am - 5pm central time

7am - 1pm central time
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The Right Nutrition for the Job

Animals that aren’t raised for food or fiber are often referred to as “companion animals,” and include horses, dogs, cats, pot-bellied pigs, hamsters, guinea pigs, rabbits and birds. The number of companion animals in our trade area is booming, and each species has different nutritional requirements as they age. This creates the need for a store with both the space and the employee expertise to handle all of these different types of feeds. Our customers love their pets, and now we are showing them some love back with the opening this winter of the Feed Store.

Companion Animals

Animals who are domesticated or domestic-bred are considered companion animals. Also, physical, emotional, behavioral and social needs can be readily met as a companion in the home or in close relationship with humans. This creates the need for a store with both the space and the employee expertise to handle all of these different types of feeds. Our customers love their pets, and now we are showing them love back by opening our Feed Store.

  Dog Food, Cat Food

  horse feed

Livestock, Large and Show Animals

Rural lifestyle retail store
Supplying basic nutrition and care products to companion and livestock owners
You’ll find all of your favorite bagged feeds for beef, swine, dairy, poultry, sheep and goats, plus specially-formulated nutrition for show animals and exotic species. Our highly-trained staff can also help you place special orders if there’s something you need that we don’t carry. 

  Livestock Show Supplies

  feed store, livestock nutrition store


Products we distribute at our Dale Feed Store:


Equine Senior

Complete feed designed to meet specific needs of senior horses to support immune function and overall health. Easy soak pellet technology creates a mash in 5 minutes with water, breaking the pellet down quickly for easy chewing and swallowing.

Strategy Healthy Edge

Designed for horses age 2 and older, to give them a nutritional edge needed to support nealy any lifestage from recreation to performance to retirement. For horses with moderate calorie needs to maintain optimal body condition.

Strategy Professional Formula GX

High quality protein sources and amino acids deliver a balanced profile that supports foal developement, milk production, muscle growth and development & high-level performance.

Omolene 200 Performance
For horses in competition, broodmares and yearlings. Provides steady energy to fuel top performance.


Impact Professional Performance
Gastric support from Outlast supplement, uniquely formulated to support gastric health and proper pH. Supports bone strength, muscle and immune function. Contains NO corn or corn-by products.


Impact All Stages 12%

Simplify your feeding program for all your horses. Formulated with premium nutrition and a versatile formula that performs for horses of all ages and activity levels.

Impact Hay Stretcher
When hay quality is inconsistent, your horse's nutrition doesn't have to suffer. Provide your horse with a consistent and easy-to-use premium forage replacement. 

Enrich Plus Ration Balancing

A pelleted ration balancing horse feed that may be fed as a horse's sole ration, along with quality hay or pasture. NO corn or oats! Best suited for: Easy Keepers; Young, Growing Horses; Stallions & Early Gestation Mares.

Amplify High-Fat Horse Supplement
Helps hardworking horses maintain their weight with a concentrated source of calories that can be added to the daily ration. Suited for competition horses, horses being prepped for sale, breeding stallions and gestating and lactating mares.

SuperSport Amino Acid Supplement

Designed for top equine athletes. Its proprietary blend of amino acids, vitamins, and minerals supports muscle performance, especially after exercise. Support your horse's over fitness and performance with this proven supplement.

Outlast Gastric Support Supplement

Formulated to support gastric health and proper pH. About 90% of active horses experience gastric discomfort, which affects health, attitude and performance. This was designed to support a healthy gastric envrionment. Horses enjoy Outlast as a supplement top-dress or when fed as a snack before a stressful event.


Animax Concentrated Ration
A nutritious pelleted feed supplement designed for all livestock except for sheep. 28% protein supplement containing milk products and other highly nutritious ingredients. (Tag available upon request)

Free Balance Blocks 40#
Providing added vitamins and minerals needed to balance a pasture or hay-only diet.

Equine Nutrition


Essential K

A supplement to balance rations for idle, breeding, growing and performance horses.

Kalm 'N EZ (Pellet)
A low NSC pellet formulated for all classes of mature horses. No Corn, oats or molasses!

Kalm 'N EZ (Textured)
A low NSC pellet with a small inclusion of whole oats. Formulated for all classes of mature horses. Small amount of oats for horses needing less NSC in their diet, but requiring a highly digestible source of energy to support performance.

Seniority (Textured)
A textured complete feed designed for mature horses. No corn formula. May be used as a complete feed for total forage replacement.

K Finish
A fat supplement fortified with vitamins and minerals. Formulated for all classes of horses. 25% fat blend of full fat soybeans, flaxseed and rice bran to add bloom and condition.




Fully fortified feed that supplies balanced nutrition for the maintenance of pleasure horses.


Beet Pulp Shreds with Molasses

Fiberous flakes from sugar beets after the sugar extraction process. This fiber is economical, highly digestible, and an extremely palatable feed in a form that is considered less dusty than hay. Molasses makes it sweeter and more desirable to finicky, active, or older horses, and helps them keep their weight at an optimum level. (Tag available upon request)

Alfalfa Cubes
Pre-bloom and mid-bloom Alfalfa, dehydrated and cubed to preserve nutrients and prevent mold & dust. Recommended for all horses; sheep; goats; camels; deer; rabbits and other species, as a forage replacement or supplement.

Superior Ag All Stock
All-Stock pellet, created to be 20-50% of a complete all-stock feed to be made with corn, oats, molasses and corn oil at the direction of your Superior Ag nutritionist for a complete all-stock diet.

Horse Treats

Apple and Oat

Perfect complement to any horse feed, so you can feel good about rewarding or just to spoil your adult horses.

Carrot & Oat

Your horses will love the size, shape and flavor of these treats. They are the perfect complement to any horse feed.


Show your horses (and their bellies) some love! These treats contain the Outlast gastric support supplement that helps support optimal gastric pH.

Carb Conscious
Your horse will love this great tasting treat, and you will feel great knowing that it is low in both starch and sugar. Perfect nutritional complement to any horse feed, even for horses with metabolic concerns.


Products we distribute at the Feed Store:

Superior Ag

16% Layer Ration Crumbles

Feed as sole diet to Laying chickens - from time first egg is laid throughout the time of egg production.

21% Chick Starter

Feed as sole diet to replacement pullets, from day of hatch to approximately 10 weeks of age. Do not feed to pullets over 16 weeks of age.


Layena Crumbles

Providing all 38 nutrients laying hens need once they're 18 weeks old and laying eggs. The Oyster strong formula strengthens eggshells with added calcium from oyster shells, Vitamin D and Manganese. The crumbles support reproductive and overall health with no need to supplement.

Farm to Flock High Protein Hen Treats & Wholesome Hen Treats
Treats offer essential nutrients your birds need so you can go ahead and spoil them without any guilt. This high-protein options helps give a nutritional boost, especially during molt when birds need additional protein.

Flock Block

Supplement is a treat for laying hens and mixed poultry flocks. Made from whole grains, it provides nutrients and enrichment no matter the season. In the summer it encourages natural pecking behavior, and in colder weather it's a useful boredom buster - giving birds a place to peck besides each other.

Hubbard | Homestead


Chick-en-Egg Concentrate NAP/NAB
A nutrient dense and carefully balanced product that provides proper nutrition to starting and growing chicks, laying hens or broiler type birds. 

Duck & Goose

Designed for ducks and geese with a formulation to produce top qaulity birds. Balanced nutrition that includes vitamins and minerals to encourage optimum growth and performance.

Turkey Starter
Nutrient dense, carefully balanced diet for raising turkeys until 9-10 weeks of age. Contains Opti-Remedy, a source of essential oils, which are designed to promote good bacteria and improve gut health. It contains organic selenium, which provides support to the chick's immunity and health systems.


Balanced nutrition for laying hens, promoting optimum growth and performance. Contains organic selenium, which provides support to the birds immunity and health systems. In addition, it contains ingredients hens need to produce strong shelled, healthy eggs and maintain a healthy skeleton. Formulated to help produce rich yellow egg yolks.


Products we distribute at the Feed Store:

Superior Ag

16% Calf Starter

A complete feed that helps prevent coccidosis when grazing on pasture. Feed at a rate of 1 pound per 100 pounds of body weight. Begin offering smaller amounts at 3 days of age.

38% All Natural Beef Supplement
An all natural versatile supplement for further manufacture of beef feeds for all stages of production. Does not contain any non-protein nitrogen.

MegaPro 30

A protein, vitamin, and mineral supplement for show cattle. 

11-6-4 Mineral
All purpose, all season mineral designed to provide the cattle with a balanced mineral nutrition year round that they need for health and reproduction.

11-6-10 High Mag Mineral
Designed for cattle grazing lush pastures. It ensures a consistent intake and adequate levels of magnesium. Supports the reduction in potential for death losses from grass tetany.

11-6-4 with Availa 4 Mineral
All purpose, all season mineral designed to provide the cattle with a balanced mineral nutrition year round that they need for health and reproduction. Availa 4 is a Zinpro product providing better absorption of the following key organic minerals: zinc, manganese, copper and cobalt.

55% Beef Supplement with Rumensin
A medicated pelleted supplement formulation for feedlot cattle for prevention and control of coccidosis.

Balancer 750
Feed supplement for grower/finisher feed lot cattle for improved feed efficiency in cattle fed in confinement for slaughter.


Calf Creep Rangeland 16%

Supplement designed for suckling beef calves. It supplements the cow's milk to improve the growth rate of calves with good genetic potential. Provideds essential nutrients for support of a healthy immune system. Fortified with vitamins to encourage lean gain in young growing cattle.

Feed as sole ration. Pelleted feed, that includes roughage, is highly palatable and nutrient dense, getting light or moderate weight calves eating quickly to restore nutrients lost through the stress of weaning and shipping.

Herdmaker Supreme 
Calf Milk replacer delivering nutrition to growing calves with highly digestible, quality ingredients and features an exclusive blend of proteins. This blend is combined in a manner to enhance the qualities of each.

Amplifier Max Milk Replacer

Calf Milk replacer containing probiotics and prebiotics to help support proper balance in the gut microbiome to assist calves in breaking down nutrients for energy and addressing health challenges.



OptiPrime Colostrum Replacer
Contains globulin proteins derived from bovine colostrum and is to be used in situations where maternal colostrum is unavailable or is of unknown quantity or quality. OptiPrime can also be utilized as a colostrum supplement.



Beef Nutribase 400 A Plus

Feedlot Supplement for all classes of beef cattle.


Products we distribute at the Feed Store:

Superior Ag

Express 18 Show Pig
For show pigs needing to sustain muscle and mass and structural development. Complete feed for pigs weighing 50 lb to show that benefit from a higher fat diet. Feed continuously to show pigs.

Express 16 Show Pig
Complete feed for pigs weighing 50 lb to show that benefit from targeted protein and fat to develop a full-body while maintaining muscle shape over the top and expansion of the ribs and flank.

Express Show Pig Starter (medicated)
Complete starter feed that contains Egg, which is great for bloom and early muscle development. Also, enhances skin and hair for preparation for pigs getting ready for sale or show.

Superior Ag ShowRite 15
Complete feed for pigs weighing 150 lb to show that benefit from a lower protein, higher fat diet. For pigs that lack cover and are too muscular. Great for gilt developer.


672 Half N Half

Designed for the middle stage of the feeding period to maintain development. For feeding ease, 672 is a 50/50 blend of 632 and 685 for the same success with no mixing.

686 Shape & Guts
Offers a soft and fresher look on heavy muscle pigs. Feed continually for more Rib and Flank. Pairs great with 611 in the end to add fullness and freshness.


A nutritional supplement for use in finishing show pigs. More Shape and Bulk, more top shape Freshness. Perfect for Barrows and Gilts needing the Extras.


Honor Show Muscle & Cover 819

Designed to support gastric health in show pigs for optimal performance. For growing and finishing pigs from 75 lbs all the way to show. 

Honor Show Muscle & Fill

Designed for growing/developing show pigs weighing 40 lbs and up. Moderate protein, high energy feed formulated for ultra-modern show pigs needing muscle, cover and body. Allows pigs to reach their full genetic potential. 


Pig Starter T135

Designed for for show pigs 21 days of age and older. Ideal to use when getting your show pigs ready for sale or if you just want them to bloom and grow.

Sunglo Feeds

Gilt Developer

Designed to enhance appetite and consumption with extra nutrients to build dimension and volume. Maximizes the genetic potential of your breeding unit that contains fiber to improve bloom and fill. 


A crumble supplement containing Paylean for increased leanness and increased feed efficiency. Designed to be mixed with Sunglo complete show feeds. 

S'more Fill

Supplement created to be fed wet or dry to enhance an award winning, full appearance. 

Milk It!

Non-medicated milk replacer designed to be fed to pigs during the final push to enhance bloom and intake.


Combines the most advanced and aggressive sources of fat and milk products to ensure immediate acceptance and improved bloom and consumption.

In Demand Feeds

Go Bananas

Oats and Barley mix with Banana Flavoring that increases appetite. Feed supplement dry or wet to enhance fuller appearance for swine, goat or cattle.


Products we distribute at the Feed Store:

Superior Ag

Express Deer
Complete textured feed to be fed to deer in natural setting or raised for ideal growth and appearance.

Superior Deer 20

Deer begin using supplemental minerals around spring green-up and continue until early fall. Calcium and phosphorus are the most common minerals that harden antlers and help them grow.


Antler Advantage Deer 20

A nutrition-packed, 20%-protein, pelleted ration is designed to support the nutrition of deer in their native habitat. The high-protein content aids optimal performance to support antler developement in bucks and reproductive success in does.

AntlerMax Deer 20 with Climate Guard

Formulated for what free range deer require to support overall health, reproductive performance and antler growth. Helps promote antler growth, density and strength. Designed for the development of optimal antler size and mass.

AntlerMax WaterShield Deer 20

20%-protein, water-resistant pelleted ration designed to enhance the deer's natural forage diet. The high protein content supports top performance with AntlerMax By-Pass Protein technology that deliver high concentrations of amino acids needed by the growing antlers. Helps develop deer with exceptional body size. The high-quality protein helps maintain muscle to support body growth.

AntlerMax Extreme Energy Supplement
A 30% fat supplement that delivers a great percentage of fat and energy to growing tissue to help maintain an ideal body condition. Supports body condition of deer so they can reach their optimal genetic potential for antler growth. Helps support antler production at an early age.

AntlerMax Premium Deer Block

Contains the Water Shield technology that helps repel moisture and reduces black waste, normally associated with wet conditions. Contains the new Purina Power Nugget supplement to help support that natural forage of various species. It's high-palatable to help attract and maintain deer, providing a more balanced nutrition for deer than whole grains.

Quick Draw Deer Block

Designed to attract deer with its irresistible scent and flavorings. It attracts big bucks and helps keep deer coming back. It can also be used to supplement poor quality forage or habitat.

AntlerMax Premium Deer Mineral

Highly-researched loose mineral with proprietary AntlerMax Mineral technology. This product is a power-packed nutritional package with ideal amounts and ratios of vitamins and minerals for optimal antler density and strength, optimum reproductive performance and healthy calves and fawns.
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