Dale Feed Store

High-Quality Products for Livestock & Pets

Superior Ag’s nutrition division opened the Superior Ag Feed Store, a rural lifestyle retail store supplying nutrition and care products to companion animal and livestock owners. 

The Superior Ag Feed Store offers many of the most popular livestock formulations from our own mill, as well as branded products such as Hubbard, Sullivan Show Supply, Weaver Leather Livestock, Tribute, Sportmix, Lindner, Show-Rite, Wholesomes and Purina.

Feed Store Location & Team

Dale Feed Store

21915 North County Road 400 East
Dale, IN  47523

812-482-6445  option 2

Hours of Operation

Monday - Friday 
7am - 4pm central time

7am - 11am central time

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The Right Nutrition for the Job

Animals that aren’t raised for food or fiber are often referred to as “companion animals,” and include horses, dogs, cats, pot-bellied pigs, hamsters, guinea pigs, rabbits and birds. The number of companion animals in our trade area is booming, and each species has different nutritional requirements as they age. This creates the need for a store with both the space and the employee expertise to handle all of these different types of feeds. Our customers love their pets, and now we are showing them some love back with the opening this winter of the Feed Store.

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Companion Animals

Animals who are domesticated or domestic-bred are considered companion animals. Also, physical, emotional, behavioral and social needs can be readily met as a companion in the home or in close relationship with humans. This creates the need for a store with both the space and the employee expertise to handle all of these different types of feeds. Our customers love their pets, and now we are showing them love back by opening our Feed Store.

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Livestock, Large and Show Animals

Rural lifestyle retail store
Supplying basic nutrition and care products to companion and livestock owners
You’ll find all of your favorite bagged feeds for beef, swine, dairy, poultry, sheep and goats, plus specially-formulated nutrition for show animals and exotic species. Our highly-trained staff can also help you place special orders if there’s something you need that we don’t carry. 

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Products We Distribute at Our Dale Feed Store

Purina® Equine Senior® Horse Feed

Complete feed designed to meet specific needs of senior horses to support immune function and overall health. Easy soak pellet technology creates a mash in 5 minutes with water, breaking the pellet down quickly for easy chewing and swallowing.

Purina® Strategy® Healthy Edge® Horse Feed

Designed for horses age 2 and older, to give them a nutritional edge needed to support nealy any lifestage from recreation to performance to retirement. For horses with moderate calorie needs to maintain optimal body condition.

Purina® Strategy® Professional Formula GX Horse Feed

High quality protein sources and amino acids deliver a balanced profile that supports foal development, milk production, muscle growth and development & high-level performance.

Purina® Impact® Professional Senior Horse Feed

Gastric support from Outlast supplement, uniquely formulated to support gastric health and proper pH. Supports bone strength, muscle and immune function. Contains NO corn or corn-by products.

Purina® Enrich Plus® Ration Balancing Horse Feed

A pelleted ration balancing horse feed that may be fed as a horse's sole ration, along with quality hay or pasture. NO corn or oats! Best suited for: Easy Keepers; Young, Growing Horses; Stallions & Early Gestation Mares.

Purina® Amplify® High-Fat Horse Supplement

Helps hardworking horses maintain their weight with a concentrated source of calories that can be added to the daily ration. Suited for competition horses, horses being prepped for sale, breeding stallions and gestating and lactating mares.

Purina® Outlast® Gastric Support Supplement

Formulated to support gastric health and proper pH. About 90% of active horses experience gastric discomfort, which affects health, attitude and performance. This was designed to support a healthy gastric environment. Horses enjoy Outlast as a supplement top-dress or when fed as a snack before a stressful event.

Tribute Essential K®

A supplement to balance rations for idle, breeding, growing and performance horses.

Tribute Kalm ’N EZ® (Pellet)

A low NSC pellet formulated for all classes of mature horses. No Corn, oats or molasses!

Tribute Kalm 'N EZ® (Textured)

A low NSC pellet with a small inclusion of whole oats. Formulated for all classes of mature horses. Small amount of oats for horses needing less NSC in their diet, but requiring a highly digestible source of energy to support performance.

Tribute Seniority™ (Textured & Pellets)

A textured complete feed designed for mature horses. No corn formula. May be used as a complete feed for total forage replacement.

Tribute K Finish®

A fat supplement fortified with vitamins and minerals. Formulated for all classes of horses. 25% fat blend of full fat soybeans, flaxseed and rice bran to add bloom and condition.


Alfalfa Cubes
Pre-bloom and mid-bloom Alfalfa, dehydrated and cubed to preserve nutrients and prevent mold & dust. Recommended for all horses; sheep; goats; camels; deer; rabbits and other species, as a forage replacement or supplement.


Apple & Oat

Perfect complement to any horse feed, so you can feel good about rewarding or just to spoil your adult horses.

Carrot & Oat

Your horses will love the size, shape and flavor of these treats. They are the perfect complement to any horse feed.


Show your horses (and their bellies) some love! These treats contain the Outlast gastric support supplement that helps support optimal gastric pH.

Carb Conscious

Your horse will love this great tasting treat, and you will feel great knowing that it is low in both starch and sugar. Perfect nutritional complement to any horse feed, even for horses with metabolic concerns.


Products We Distribute at Our Dale Feed Store


16% Layer Ration Crumbles

Feed as sole diet to Laying chickens - from time first egg is laid throughout the time of egg production.

21% Chick Starter

Feed as sole diet to replacement pullets, from day of hatch to approximately 10 weeks of age. Do not feed to pullets over 16 weeks of age.

Purina® Layena Crumbles

Providing all 38 nutrients laying hens need once they’re 18 weeks old and laying eggs. The Oyster strong formula strengthens eggshells with added calcium from oyster shells, Vitamin D and Manganese. The crumbles support reproductive and overall health with no need to supplement.

Purina® Flock Block

Supplement is a treat for laying hens and mixed poultry flocks. Made from whole grains, it provides nutrients and enrichment no matter the season. In the summer it encourages natural pecking behavior, and in colder weather it’s a useful boredom buster - giving birds a place to peck besides each other.

Beef Cattle

Products We Distribute at Our Dale Feed Store


16% Calf Starter

A complete feed that helps prevent coccidosis when grazing on pasture. Feed at a rate of 1 pound per 100 pounds of body weight. Begin offering smaller amounts at 3 days of age.

11-6-4 Mineral

All purpose, all season mineral designed to provide the cattle with a balanced mineral nutrition year round that they need for health and reproduction.

11-6-10 High Mag Mineral

Designed for cattle grazing lush pastures. It ensures a consistent intake and adequate levels of magnesium. Supports the reduction in potential for death losses from grass tetany.

Purina® RangeLand® Calf Creep

Supplement designed for suckling beef calves. It supplements the cow’s milk to improve the growth rate of calves with good genetic potential. Provideds essential nutrients for support of a healthy immune system. Fortified with vitamins to encourage lean gain in young growing cattle.

Purina® Precon® Complete

Feed as sole ration. Pelleted feed, that includes roughage, is highly palatable and nutrient dense, getting light or moderate weight calves eating quickly to restore nutrients lost through the stress of weaning and shipping.

LAND O LAKES® Herd Maker® Protein Blend

Calf Milk replacer delivering nutrition to growing calves with highly digestible, quality ingredients and features an exclusive blend of proteins. This blend is combined in a manner to enhance the qualities of each.

LAND O LAKES® Amplifier® Max

Calf Milk replacer containing probiotics and prebiotics to help support proper balance in the gut microbiome to assist calves in breaking down nutrients for energy and addressing health challenges.

ShowRite Beef Nutribase 400 A Plus

Feedlot Supplement for all classes of beef cattle.


Products We Distribute at Our Dale Feed Store


Express 18 Show Pig

For show pigs needing to sustain muscle and mass and structural development. Complete feed for pigs weighing 50 lb to show that benefit from a higher fat diet. Feed continuously to show pigs.

Express 16 Show Pig

Complete feed for pigs weighing 50 lb to show that benefit from targeted protein and fat to develop a full-body while maintaining muscle shape over the top and expansion of the ribs and flank.

Superior Ag ShowRite 15

Complete feed for pigs weighing 150 lb to show that benefit from a lower protein, higher fat diet. For pigs that lack cover and are too muscular. Great for gilt developer.

Lindner Beast

A nutritional supplement for use in finishing show pigs. More Shape and Bulk, more top shape Freshness. Perfect for Barrows and Gilts needing the Extras.

Sunglo Explode

A crumble supplement containing Paylean for increased leanness and increased feed efficiency. Designed to be mixed with Sunglo complete show feeds.

Sunglo S’more Fill

Supplement created to be fed wet or dry to enhance an award winning, full appearance.

Sunglo Milk It!

Non-medicated milk replacer designed to be fed to pigs during the final push to enhance bloom and intake.

Sunglo Sumo

Combines the most advanced and aggressive sources of fat and milk products to ensure immediate acceptance and improved bloom and consumption.


Products We Distribute at Our Dale Feed Store


Superior Deer

Complete textured feed to be fed to deer in natural setting or raised for ideal growth and appearance.

Purina® Antler Advantage® Deer 20

A nutrition-packed, 20%-protein, pelleted ration is designed to support the nutrition of deer in their native habitat. The high-protein content aids optimal performance to support antler development in bucks and reproductive success in does.

Purina® AntlerMax® Deer 20 with Climate Guard

Formulated for what free range deer require to support overall health, reproductive performance and antler growth. Helps promote antler growth, density and strength. Designed for the development of optimal antler size and mass.

Purina® AntlerMax® WaterShield Deer 20

20%-protein, water-resistant pelleted ration designed to enhance the deer’s natural forage diet. The high protein content supports top performance with AntlerMax By-Pass Protein technology that deliver high concentrations of amino acids needed by the growing antlers. Helps develop deer with exceptional body size. The high-quality protein helps maintain muscle to support body growth.